Bake Mate, a product defining the direction of travel for the brand experience. The probe aids the consumers understanding and subsequent successes when baking.
Business Vision (future) versus Product Portfolio (present).
Market & Context for Design.
Future Business Markets & Consumer Opportunities.
Nicola's Journey: A short animated film articulating the discovery phase of the Halo experience.
Coherence via orchestrating a 'joined-up' experience across multiple consumer touch points.