Purpose
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Design study for the higher tier in the 'tough phone' market.
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Approach to the design experience from base principles through to delivery.
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Exploration of differing experience directions alongside product architecture to deliver toughened performance.
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Final design direction, highlighting unique construction leveraging structural fixing screws.
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Accessory design and rear detailing creating an holistic experience.
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Appearance model and marketing renders to support external discussion prior to launch.
