Reframe

  • A unique experiment exploring the value proposition and viability of modular products as a service proposition.

  • Initial sketch models reviewing differing methods of separating core elements of the product in a way that makes sens to the consumer and product function.

  • Higher fidelity models used to measure consumer responses to new use cases.

  • Method of assembly and form refinement.

  • Final concept imagery, evaluating product appearance and character.

  • Further physical refinement, emphasising unique hinge detail, expression of quality and craft.